Matt Witherspoon, known to many simply as “Spoon,” is a photographer who brings a fresh perspective and expert craftsmanship to every project. Specializing in lifestyle, commercial, corporate, industrial, and food photography, Matt travels nationwide to deliver compelling visuals that resonate with audiences and elevate brands.

Whether you’re a growing start-up or an established corporation, Matt’s approachable style and collaborative process make him a trusted partner in creating imagery that boosts brand recognition. With a well-connected network of industry professionals—including videographers, stylists, and producers—Matt can scale his services to meet the unique needs of any project.

From capturing authentic moments to crafting polished, brand-defining images, Matt is passionate about helping businesses tell their stories through photography that stands out and connects.

“Matt has been my go-to photographer for years when I need stellar portrait or lifestyle photography for my clients’ projects. He has an incredible ability to capture real moments with an artistic eye—regardless if we are in a controlled studio setting or traipsing through the woods to find that ideal spot where the sunlight filters perfectly through the trees. Matt makes people feel comfortable in front of the camera and as a result every shot feels authentic and personal.”

-Laura Wegener, President and CEO Bloom Creative Group